Course curriculum

  • 1

    Before You Begin...

  • 2

    Module 1: Welcome & Intro

  • 3

    Module 2: Quickstart

    • Filming Your First Video

    • Overview: Your First Video

    • Equipment Basics & Essentials

    • Setting Up The Shot

    • Tips & Suggestions
  • 4

    Module 3: Equipment

    • Welcome and Intro

    • Camera Basics

    • Audio

    • Lights

    • Editing

    • Working With a Videographer
  • 5

    Module 4: Video Types – Core Videos

    • Welcome and Intro

    • Big Why Video

    • Features and Benefits

    • Testimonials and Case Studies

    • Landing Page / Sales Video

    • FAQ Videos
  • 6

    Module 5: Video Types – Sales & Nurturing

    • Sales and Nurturing

    • Ads: TOFU

    • Ads: MOFU

    • Sales Video
  • 7

    Module 6: Video Types – Consumable

    • Welcome and Intro

    • Comment on Current Events

    • Dear Abby

    • Tips and Training
  • 8

    Module 7: Deployment

    • Welcome and Intro

    • Website Placement

    • YouTube

    • Email Sequence
  • 9

    Module 8: Content Creation Matrix

    • Welcome and Intro

    • CCM Training
  • 10

    Bonus Module - Facebook Ads

    • Welcome and Intro

    • Facebook Training
  • 11

    Bonus Module - YouTube Ads

    • Welcome and Intro

    • YouTube Training

Success Stories


See how Dr. Peter Ursel took the Videos That Sell course and ran with it to create videos that he used to generate sub-$2 leads for his Dermatology Practice!