Course curriculum

  • 1

    Getting Started

    • Getting Started Module Welcome & Overview

    • Begin with the Customer

    • The Core Customer Survey

    • The Customer Transformation Grid

    • How to Conduct a Customer Deep Dive

    • Getting into Your Customer's Head

    • Module Wrap Up
  • 2

    Module 1 - Campaigns and Copy that Convert

    • Module One Welcome & Overview

    • The Facebook Business Model Explained

    • How the Facebook Ad Auction Works

    • How Facebook Ad Conversion Optimization Works

    • How the Facebook Business Manager Works

    • The Three Facebook Audience Levels

    • Creating Your Facebook Ad Audience Targeting Grid

    • Creating Compliant Facebook Ads That Convert

    • Creating Ad Copy That Converts

    • How to Write Short Form Copy

    • Facebook Ad Templates That Convert

    • Module Wrap Up
  • 3

    Module 2 - Launching Your First FB Ad Campaign

    • Module Two Welcome & Overview

    • Our Campaign Strategy and Funnel Tech Overview

    • How to Install Your Facebook Ads Pixel

    • How to Create Custom Conversions

    • How to Create Custom Audiences

    • How To Create Lookalike Audiences

    • How To Launch Your Retargeting Campaigns

    • Launching Your First Cold Traffic Campaign - Conversion

    • Launching Your First Cold Traffic Campaign - Article

    • Launching Your First Cold Traffic Campaign - Video

    • How to Launch Your Interest Campaigns

    • Module Wrap Up
  • 4

    Module 3 - Scaling & Optimizing Your Campaign

    • Module Three Welcome & Overview

    • How Facebook Ad Conversion Optimization Works

    • How to Optimize Facebook Campaigns

    • Daily Facebook Ads Reporting Process

    • Over The Shoulder Look At A Facebook Ads Optimization Process

    • How To Optimize Your Sales Funnel

    • How To Split Test Facebook Ads

    • Split Test Examples & Funnel Math

    • The 4 Facebook Ad Scaling Strategies

    • Module Wrap Up
  • 5

    Module 4 - Paid Traffic & Direct Response Mastery

    • Module Four Welcome & Overview

    • The Mindset Behind Profitable Paid Traffic Advertising

    • Creating Profitable Campaigns - The Traffic

    • Creating Profitable Campaigns - The Marketing Funnel

    • Creating Profitable Campaigns - The Offer

    • Paid Traffic As A System - Cold Traffic - TOFU

    • Paid Traffic As A System - Warm Traffic- MOFU

    • Paid Traffic As A System - Hot Traffic - BOFU

    • Paid Traffic As A System - Customer Lists

    • Paid Traffic As A System - The Power of Retargeting

    • Module Wrap Up
  • 6

    Module 5 - Creating A Profitable Funnel

    • Module Five Welcome & Overview

    • What Is A Lead Magnet?

    • How To Choose The Right Lead Magnet For Your Funnel

    • How To Find Product - Funnel Fit

    • What Is A Webinar Funnel?

    • What Is A Lead Magnet Funnel?

    • What Is A Free + Shipping Funnel?

    • What Is A Product Launch Funnel?

    • What Is The Universal Funnel?

    • What is an Ecom Funnel?

    • How To Steal Your Competitor's Funnels

    • How To Reverse Engineer Your Funnel KPIs

    • Paid Traffic Funnel KPI Benchmarks

    • Module Wrap Up
  • 7

    Module 6 -Profitable Campaign Blueprints

    • Module Six Welcome & Overview

    • Customer and Retargeting Blueprints

    • Targeting Strategies for Cold Audiences

    • Basic Facebook Outreach Strategy

    • Campaign Blueprints for Businesses

    • Specific Campaign Strategies Part 1

    • Specific Campaign Strategies Part 2

    • Module Wrap Up
  • 8

    Bonus Content

    • The Apple Facebook Fight

    • iOS 14 Bonus Module