Course curriculum

  • 1

    Introduction

    • Introduction

  • 2

    Session One: Fundies, Objectives & Audiences

    • Fundies, Objectives & Audiences
  • 3

    Session Two: Retargeting & BOFU | MOFU | TOFU Strategies

    • Retargeting & BOFU | MOFU | TOFU Strategies
  • 4

    Session Three: Funnels and Split Testing

    • Funnels and Split Testing
  • 5

    Session Four: Creative, Scaling & Advanced Tactics

    • Creative, Scaling & Advanced Tactics